What Is Technical SEO?
Technical SEO is the process where a website full fills all the requirements of the search engine with the aim to improve the organic ranking of the website.
Why Is Technical SEO Important?
Suppose you have a good website with the best content. but you are not going good rank on Google one of the main reasons behind this is you missed Technical SEO.
Some Factors of Technical SEO that improve Your Google Ranking
1. URL Structure
2. Canonical Tags
3. 404 Pages
4. 301 redirects
5. XML Sitemaps
6. Crawling & Indexing
7. Page Speed
8. Mobile-First Indexing
9. Accelerated Mobile Pages
10. Duplicate Content
1. URL Structure :
A URL Stands for Uniform Resource Locator. The URL is a unique identifier, Which is used to show the location of a post or page over the internet.
2. Canonical Tags :
The way of telling search engines that a specific URL represents the master copy of a page.
3. 404 Pages :
A 404 Page is a landing page that shows to the user or visitor that the requested page is unavailable and does not exist.
4. 301 Redirects :
A 301 redirection is a permanent redirect of old pages to the New page of the website and passes all links juice old to new pages. This is one of the important redirections for SEO purposes.
5. XML Sitemaps
An XML Sitemap is a file that consists of all URLs of the website. An XML sitemap is used to help the search engine to find the all pages of the website and crawl them all. This is very important for SEO.
6. Crawling & Indexing :
When a Google Search Engine sends a bot to web pages or web posts and tells them to read them. this is the work of a bot to check what is on the page. The process by which a search engine adds web content to its index. This is done after “crawling” webpages for keywords, metadata, and related signals that tell search engines if and where to rank content.
7. Page Speed :
The page Speed of the website measures the amount of time it takes for a particular webpage to load. It is very important for Google Algorithms. The average Page Speed should be 70+ for both mobile & desktop.
8. Mobile-First Indexing :
Mobile-first indexing means Google Search Engine first uses the mobile version of the content for indexing and ranking. Historically, the Search engine used the desktop version of a page’s content when evaluating the reference of a page to a user’s query.
9. Accelerated Mobile Pages :
Accelerated Mobile Pages (AMP) is an open-source project created to improve the performance of web pages for mobile devices.
10. Duplicate Content :
Duplicate content means one content is published in different locations. Search Engines like Google has a problem with duplicate content because Duplicate content confused google to choose which of the identical pages it should rank in the top search results.
11. Hreflang :
An SEO solution to handle websites that have pages available in multiple languages. it will use the result in more targeted traffic.