The term Digital Marketing refers to Online Marketing Which means promoting the brand to the potential customers using the internet or Online communication medium. Digital marketing includes Email Marketing, Search Engine Optimization, Social Media Optimization, web-based advertising, and also text and multimedia messages as a marketing channel.
Types of Digital Marketing
1. Search Engine Optimization (SEO).
2. Pay-per-Click (PPC).
3. Social Media Marketing.
4. Content Marketing.
5. Email Marketing.
6. Mobile Marketing.
7. Affiliate Marketing.
Search Engine Optimization – SEO stands for “search engine optimization” Which means to increase the visibility of the web pages on the search engine via keywords.
There are two types of SEO
1. On-Page SEO – On-page Seo refers to the process of optimizing the web pages to improve the ranking and user experience. Elements of on-page SEO are as follows.
* Title Tags
* Internal links
* HTML code
* URL optimization
* On-page content
* User experience (UX)
2. Off-Page SEO – Off-Page SEO refers to the process of working outside of our website to improve the ranking on search engine. some off-page activities are as follows.
* Brand Mentions
* Influencer Outreach
* Guest Author
* Broken Link Building
* Social Networking
* Social Bookmarking
* Content Marketing
* Questions & Answers
Pay-per-Click (PPC) – PPC is an online advertising model in which an advertiser pays a publisher every time an announcement link is “ clicked” on. Alternately, PPC is known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by hunt machines (e.g., Google) and social networks (e.g., Facebook). Google Advertisements, Facebook Advertisements, and Twitter Advertisements are the most popular platforms for PPC advertising.
Social Media Marketing – The term Social Media Marketing refers to Promoting your website or product on social media platforms like (Facebook and Instagram). Social media marketing provides new reaches of valuable customers to the existing products of the company.
Content Marketing – Content marketing is one of the best marketing strategies to use to attract, engage, and retain an audience by creating new content, videos, podcasts, and blogs to share on other social media platforms. This is the best way to attract an audience over social media.
Email Marketing – Email Marketing is a Strategy where we can send a commercial message typically to a group of people, using email. It can help make your customers aware of your products and increase the brand or product awareness among more people.
Mobile Marketing – Mobile Marketing is a Multi-Channel marketing strategy where we can target specific audiences via SMS and MMS on their smartphones.
Affiliate Marketing – Affiliate marketing arrangement by which an online retailer pays a commission to an external website for traffic or sales generated from its referrals.