Fragma, a company dedicated to professional printing services and founded in 1989, is one of the most established reprography companies and one that has most innovated its business model to anticipate the needs of its clients. With a very clear focus on new technological advances and in its line of offering the best possible service to its customers, Fragma has recently installed the Xerox Trivor 2400 HD inkjet printer, which has been a turning point in its business . With the new acquisition of Fragma, the company gets fully involved in the business of digital printing of books in color and black and white.
Production inkjet technology has matured in recent years and has experienced significant growth capturing more and more markets. By 2019, 58% of all digital production color printing is expected to be done on inkjet devices.
Fragma’s business model will also include an added value that is the distribution of the books itself, eliminating unnecessary and high-cost storage for its customers. According to data from Pearson, a leading education company worldwide with operations in more than 70 countries, 20% of the books that are printed are lost at some point in the chain. With this step, Fragma addresses one of the biggest concerns of publishers, the reduction of stock.
“Cost savings, reduced printing times and zero stock. That’s what we offer publishers for runs of up to 2,000 copies. With this formula we help our clients to have the book they need and at the point they need in less than 48 hours”, says Jaime Pividal, Fragma Production Director.
To support the sale of these products, Fragma will also develop a new eCommerce where publishers will be able to store their files and manage the book’s cycle, from requesting a proof to check the final result of the printed book to ordering the copies they wish to print and deliver the final product already shrink-wrapped to the delivery point or points that the customer needs. In this way, the publisher maintains control over the quality of the final book at all times.
High Fusion Ink allows you to print on any paper
The Xerox technology integrated into the Trivor 2400 will enable Fragma to open new markets in a highly competitive industry. The main value offered by the Xerox inkjet printer is precisely the inks they use, Xerox exclusive High Fusion Ink. These new generation inks are the first to allow printing on coated papers without special pre-treatment, with the print runs, speed and savings offered by ink printing.
Xerox High Fusion Ink will allow us to print on any paper with an excellent perceived quality and thus save up to 30% of the cost associated with paper while maintaining the quality of the print”, confirms Jaime Pividal.
“We are delighted with the step Fragma has taken with the acquisition of the Xerox Trivor 2400 Inkjet Press. After more than 20 years working together, Fragma has shown constant evolution as a company focused on improving customer satisfaction. The inkjet market offers great possibilities that other technologies cannot respond to and this is what Fragma is experiencing first-hand with our technology, complementing other business areas already established in the company. We are very happy to take this path together, helping them evolve their business lines”, says Miguel Alcaide, director of Graphic Communications at Xerox.
Training on the benefits of inkjet for publishers
Fragma, in its commitment to bring inkjet technology closer to publishers so that they can benefit from the best of it, organizes an event aimed at small publishers who have fast and agile Printing Near Me needs. The Fragma team, in collaboration with Xerox, organizes on December 13 in the Como space, the event ‘Printed book, sold book’, where they show, in a very didactic and practical way, the benefits that the inkjet technology of the Xerox Trivor 2400, with High Fusion Ink, unique inks on the market that allow printing on any type of paper and that mark a differential value in the industry.
