With the advent of technological progress in our lives, computer technology began to develop at an incredible speed. You no longer need to write by hand, make drawings with a ruler and pencil, draw with paints and markers. Now there are professional programs where you can do all this much easier and faster.
Thus, graphic design has become one of the most popular areas in the IT field.
Graphic design – what is it
Graphic design is a way of conveying information, whether through fonts, text, illustrations or videos. Graphic design includes illustration, 3D modeling, animation, web development. Everything related to the creation of graphics. Also, graphic design is usually understood as the creation of static graphics for printing or posting on the web. You can get in touch with Best Graphic Designing Agency in London
In today’s world, few people read books to find out the necessary information. And the task of the designer is to create a visual composition with which you can deal with certain tasks. Here is a short list of what graphic designers create for better understanding of information – signs, signage, presentation designs, infographics, layout of magazines, books, web pages, etc.
Types of Graphic Design
Entering the store, we see various labels, on the streets – banners, flyers, posters and much more. All this is the fruit of the work of a graphic designer. You can take a closer look at the types of graphic design.
Design as a visual brand identity
The visual identity of a brand is its personality and how the company creates that connection with the audience. Designers do the development of logos, brand books, typography, image libraries, business cards, color graphics, style guides, etc. All this is necessary to ensure that the products manufactured by the company are in the same style and support a single brand concept.
Graphic design of user interfaces
The user interface is a tool for interaction between the user and the application. Interface development is very important for the most convenient use of programs. The designer is responsible for the aesthetic and visual part of the interface design.
Graphic design of packages
All product packaging comes from the hand of the designer. Its task is to make the buyer choose exactly the product for which the visual composition is being created. Most people buy products trusting only the packaging design. Therefore, the designer needs to understand the basics of marketing and know what the consumer wants.
Visual content is the most attractive to the viewer, and thanks to this, the graphic designer helps to solve the marketing problems of the company.
A designer can work on one type of project, like an online ad, or create a complete visual marketing tool.
Printed graphics are becoming less and less popular. In its place, there are many digital images that are simpler and easier to use, dynamic and with a large audience reach. For example – infographics, project presentations, advertising banners in magazines and the Internet, advertisements in social networks. networks, website style.
Graphic design of publications
Here designers have to work with layouts of visual compositions and publications, typography, photo and illustration processing.
Motion design is graphics that are in motion. It is used in television, cinematography and web content. The designer needs to have the skills of television and cinematographers to create storyboards, give movement to static objects, use animations.
Art and illustrations
Illustrators create completely new visual art objects, and graphic designers use them to work on their projects, connecting with various text and infographics. Such works are created for different purposes, for example, in the design of clothes, book and magazine covers, for presentations, for sale on stocks.
Graphic design of premises and landscape
Designed to stylize the environment of a different environment. Often, designers are engaged in the visual design of signs in order to make it easier for people to navigate in shopping centers. An example of such work can be signs, video advertising, interior design of a retail outlet, office styling and much more.
The scope of environmental design includes a large number of related industries: graphics, interiors, architecture, landscapes, industrial design.