Introduction
Hotel upsell software is a powerful tool for hoteliers. It can help hotels increase revenue, reduce costs, and improve customer satisfaction. But you need to know how to use it effectively if you want your hotel to succeed with upselling. Here are five ideas for using hotel ancillary upsell software in your business:
What is upselling?
Upselling is a sales technique that encourages customers to buy more than one product or service. It’s a way to increase profits, create customer loyalty and increase customer satisfaction.
Upselling can be used by hotel ancillaries as well as other businesses that want to increase their revenue.
Upselling is a powerful, but often underused tool for hoteliers.
- Upselling can be used to increase revenue. For example, if you have a loyalty program at your hotel, you could offer a discount on future stays or even gift cards as part of the deal. This will help you generate additional revenue from customers who have already been loyal to your brand–and those who may not have otherwise stayed with you due to price point concerns or other factors (like being out of town).
- Upselling can also help increase customer satisfaction in many ways: by increasing value-added services such as Wi-Fi; providing complimentary amenities like snacks and drinks; offering additional services such as baggage storage etc., which makes it easier for customers who weren’t planning on staying at another hotel anyway but decided after seeing how nice yours was!
It’s important to understand how upsell software works.
Before you can make the most of your hotel ancillary upsell software, it’s important to understand how it works. Upsell software is a tool that helps hotels upsell customers. It’s also a tool that helps hotels upsell customers to other customers.
The goal of ancillary products and services is to increase profits by selling more than one thing at once–and by doing so, creating more value for both the customer and the company selling them. This can be done in two ways: 1) by offering multiple options (which I’ll explain below), or 2) by trying out new things on existing clients because they might like what you do best!
Upselling with mini-bar
A mini-bar is a great upsell opportunity. When it’s time to leave and go back home, guests are happy with their stay and want to share it with others. They may not even realize that there’s another way for you to make money off of them: selling them more alcohol on the way out!
If you can get your guests interested in buying some drinks from your hotel bar, they will be more likely to return again when they come back again because they have already been satisfied in one area.
Upselling with F&B
- Upselling with F&B.
- Upselling F&B products to guests who have not yet purchased. This can be done by offering a free dessert or drink, or by simply asking if they would like to take advantage of the sale and purchase something before their meal ends.
- Upselling F&B products to guests who are dining with a group (or alone). If you’re having an event in your hotel that involves food and/or drink, make sure to offer additional incentives for those who are partaking in this event through upselling items such as discounted room rates or other amenities!
Upselling with loyalty programs
If you’re looking to upsell, think about offering a loyalty program.
- Offer a loyalty program. If your hotel has an existing loyalty program, such as Marriott’s Marriott Rewards or IHG’s IHG Rewards Club Select, then use that to create an incentive for guests who are already frequenting the hotel. You can also offer a discount on their stay if they become members of your club immediately upon checking in–but only if they sign up during check-in. This helps encourage people who haven’t used the service before but would like it after seeing how much value it brings them (and thus potentially becoming future customers).
- Offer free nights or free meals with points earned through membership in one of these programs is another way to incentivize potential upsells; since most hotels have some sort of point system associated with their rooms anyway (whether directly related or not), this makes sense as well.”
Upselling with room upgrades
It’s easy to upsell a room upgrade when you know what your guests are looking for. If they’ve recently called and said they want a free upgrade, ask them how much more they’d be willing to pay. Then, if the answer is “not much,” offer them a free upgrade instead–and make sure it includes everything they want!
If you don’t have their exact price in mind, consider offering customers who booked directly through your hotel website an even better deal than what’s on offer from travel sites like Expedia or Orbitz (or even booking directly from an airline). For example: “We’ll give you our best rate ever – but only if we know exactly what kind of room type (or suite) will suit your needs.”
offer concierge services
Concierge services are a great way to upsell your hotel, but you may not be able to offer them to all guests. In fact, concierge services might only be available through a certain link on your website or app. For example, if guests book through Expedia’s Hotels tab and then click on the link below it that says “book our exclusive concierge service” they can then access all of the amenities provided by the concierge team at their hotel–from delivery of flowers and chocolates in the room upon arrival (which we’re sure many people would appreciate!)
Offer customers an incentive to book via that particular hotel link.
One of the best ways to upsell is by offering a discount. You can do this by offering a discount on the room price or even offering an additional night’s stay for free. If you have customers who are willing to pay more than your standard rate, then offer them an incentive like this.
Another option is giving them something extra for their booking: whether it be a free night or upgrade in room type, you could be setting yourself up for future business!
The most successful upsell software can be personalized and offer a wide range of functionality.
A hotel ancillary upsell software can be customized and offer a wide range of functionality. This includes:
- Personalized experience for each guest, including their name on the front desk and room key;
- Ability to customize each guest’s stay with a welcome gift, such as food or drink vouchers, discounts on spa services and more;
- Location-based marketing campaigns that send guests personalized offers based on where they are staying (e.g., “visit X hotel at night if you’re visiting us during daylight hours”).
Upselling software can create long-term, sustainable value for hotels
Upselling software can create long-term, sustainable value for hotels.
A hotel ancillary upsell is a concept that’s becoming more and more popular in the hospitality industry. It’s a way to help your guests get the most out of their stay at your establishment–and it has some major benefits for both you and them! When done right, this type of approach can increase revenue while also helping you retain customers who may otherwise leave without spending on ancillary services such as room upgrades or suites. In addition, by offering these types of extras in exchange for additional money (or even just something simple like free wifi), you’ll be able to attract new guests who wouldn’t have considered coming otherwise!
Conclusion
The hotel ancillary market is growing fast, and there are many tools to help hotels negotiate this market. But if you’re not using these tools yet, it’s time! Upselling software is a powerful tool for increasing customer satisfaction and retention rates by bringing value-added products or services directly into their hotel experience.
